A B2B logistics firm targeted purchase managers in the US auto parts manufacturing sector, using Go4Database’s up-to-date records to launch a focused campaign. Engagement and meeting bookings increased by 51% within 45 days.
Bradley S. Jacobs, Founder, XPO Logistics
XPO Logistics is a swiftly growing B2B logistics and supply chain solution provider for auto parts manufacturers across the U.S. MoveFast has a reputation as a trusted mid-sized manufacturer for ease of product movement and supply chain bottleneck resolution thanks to overwhelming focus on speed, reliability, and service customization. Precise and scalable outreach is crucial for MoveFast's sustained success, which is aided by a competitive market along with a growing client base.
In the past, MoveFast could not access the right decision makers in the sector they were targeting before working alongside Go4Database. Other vendors’ lists were frequently old or unsorted, resulting in lost communication attempts, low relevance in the campaign, and very low conversion rates. The sales team at MoveFast had a problem. Moving quickly and closing sales deals at a good pace scaling loss was too difficult.
Go4Database provided meticulously verified split mailing lists containing contact details of purchase managers at US auto parts manufacturers. The data set contained the latest direct emails and phones, enabling highly individualized communications. Based on these insights, MoveFast s sales and marketing teams designed a set of tailored campaigns geared toward specific issues and timely offers, ensuring high relevance and response rates. Go4Database’s hands-on assistance guaranteed data accuracy and compliance throughout the entire duration of the campaign.
Engagement and meeting booking went by a remarkable 51% only 45 days after a campaign was launched using Go4Database data. Thanks to the new strategy, the sales team focused on warm leads, which was a game changer to the pipeline’s velocity and the overall ROI on the deals. The uses of time and resources became far more efficient, irrelevant contacts aside, to touchpoints that were far more intelligent, data focused, and purposeful.
The case on XPO Logistics illustrates the impact of multi-year relationships with Go4Database. MoveFast's marketing strategy and salesforce productivity dramatically improved campaign gains due to the useable, accurately, and granular segregated contact data. Go4Database enables its B2B clients to perform scalable and high-impact outreach through dependable, consistent, and efficient pipeline and lead generation.