How Go4Database Helped Grupo Bordoy Boost Social Media Engagement and Brand Recognition

"In addition to their excellent mailing list, Go4Database also assisted us in improving our social media marketing campaigns. With verified WhatsApp and email contacts, we were able to execute more tailored campaigns, resulting in increased engagement and brand recognition. A data-driven approach you must have to grow your business."

(Christina Pérez Vela, Trade Marketing Executive, Grupo Bordoy)

About Grupo Bordoy

As a dynamic company, Bordoy Group has been trading and distributing consumer goods since 1995, with its company base residing in Palma de Mallorca, Spain. Along with top-of-the-line customer service, they specialize in developing innovative solutions and tailored marketing, and distributing to shifting consumer demands. Bordoy Group has outshone the rest with their creative and supreme quality products, as well as their reputation for innovating products and campaigns.

Challenges Grupo Bordoy Faced

In the beginning, grasping the detailed needs of Group Bordoy was a bit cumbersome. The requirement was not for contact data, but actionable and reliable data that would empower greater engagement across digital platforms, particularly social media. Bordoy's lack of precision resulted in a lack of impact and scalability in their data campaigns.

How Go4Database Helped

Go4Database offered rigorously validated lists with segmented and organized WhatsApp and email contacts ready for bespoke communications. This enabled Grupo Bordoy to move away from generic communications to tailored messages that truly engaged with the target audience. With the help of reliable data, they greatly enhanced the accuracy of their social media and bolstered their brand recognition among important demographics.

Results Achieved

The usage of social media was successful in improving engagement with resonant messaging that bolstered brand awareness in strategic slices of the market. Time and resources were spent wisely because the approach removed the ineffective method of blasting messages to the masses and refined the approach to marketing that was both strategic and data-oriented.

Conclusion

The case of Grupo Bordoy perfectly illustrates the benefits of cultivating a thoughtful, long-lasting partnership designed around the client’s needs. The evolution of the client’s marketing effort is a testimony to Go4Database’s reliable and well-structured contact data. It was the backbone for successful social media campaigns and helped achieve sustainable brand engagement and awareness growth.