Finding the right decision-makers was always tedious until we started associating with Go4Database. Their verified data has helped us to make the sales pipeline a much smoother type of outreach and greatly increased our response rates.
(By Alyia Martha Alcancia, Marketing Coordinator, Litpeak)
LitPeak, a start-up with plans to grow its roster of customers, had found itself in the same position. So, it has been very difficult for its sales representatives to get proper contacts, leading to bad response rates and thus, an inefficient sales pipeline. To fix this, LitPeak partnered with Go4Database, a verified business intelligence solution provider. Their joint-they became a much better, more productive and targeted joint outreach program.
Challenges LitPeak Faced
Registered with Go4Database, LitPeak was facing several issues in their sales outreach process.
Identifying the accurate decision-makers
It didn't take long for the salesperson to find out they'd been doing tons of research on the leads, only to contact the wrong decision makers. A real waste of time and resources and lengthened the sales cycle.
Low response rates
Most of the messages and calls failed to connect because the contact information was old or inaccurate. Lack of individual response was hindering the team to build enough interest and to move the prospects in the sales pipeline.
Ineffective sales pipeline
Even for those who managed to gain access to the key players, that ultimately led to choppy follow-ups and slow closures. Without a seamless process the leads were lost, the conversion was low
How Go4Database Helped Litpeak
LitPeak took Go4Database in order to solve such problems and catered authenticated and reliable data. This partnership changed how their sales process looked like in the following ways:
1. Access To Contact Information Through Authentication
With the newer and verified Go4Database information, LitPeak representatives could contact decision-makers directly and save time on research, keeping their job effective.
2. More accurate targeted pitches
Through access to relevant data, LitPeak could build sales pitches targeted towards specific leads. Follow up, but personalized follow up, which meant increased follow up and improved communication.
3. Enhanced ranking of leads
As a result, you can have optimal utilization of resources and time for your team, who can thus be better directed to closing the sale.
4. Results Achieved by LitPeak
Utilizing Go4Database's verified data for their campaign outreach, LitPeak was able to achieve the following notable increases in their sales results:
5. 40% increased response rates
Proven contact data meant that more calls and emails were sent to good people who were more likely to engage.
6. Better lead conversion
They ensured sales people concentration on real leads rather than wasting time on unqualified prospects, thus giving a boost to sales process and conversions.
7. Improved sales pipeline and accelerated journey
This new way of reaching out was more structured to follow up and contact, therefore making the sales process predictable and scalable.
Conclusion
LitPeak reconfigured its sales process with verified data from Go4Database. And they have a very robust and result focused sales process today because they leverage the right data about the decision-makers, smart outreach, and better engagement. Not only that, this has also laid the groundwork for sustainable and scalable business growth.
Our Vision
To become primary prospecting platform of marketing professionals worldwide. Also aim to empower prospecting skills of 1billion professionals by 2034 and reduce their chance of sales failure through Go4database AI solutions.
Our Mission
The mission of Go4Database is to make small companies & individual professionals capable in finding their right audiences & generate Active - Specific - Effortless prospects through Free access of business contacts with 2 years CRM license so that they will be able to generate a high quality-volume inquiry & revenue.
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