“Go4Database’s verified and highly segmented B2B email lists empowered us to connect directly with key pharmacy chains and healthcare distributors, enabling targeted campaigns that boosted our lead quality and expanded our market footprint significantly. Their data precision was instrumental in navigating the complexity of pharmaceutical outreach.”
Jennifer Lee, Marketing Director, NovaPharm
About NovaPharm
NovaPharm is a leading pharmaceutical company founded in 2003 in Sydney, Australia, specializing in delivering a broad range of prescription and non-prescription medicines across pharmacies and supermarkets throughout Australia and New Zealand. With over 20 years of market experience, NovaPharm is committed to providing accessible, high-quality medicines that improve health outcomes and enhance quality of life for diverse populations.
Challenges NovaPharm Faced
NovaPharm operated in a highly regulated and competitive pharmaceutical landscape where reaching the right decision-makers in pharmacy chains and healthcare providers was a major hurdle. With fragmented contact databases and the inability to segment contacts by buying behavior, the marketing team struggled to execute precision outreach campaigns. The generic, broad-based marketing approach resulted in low engagement, limited lead generation, and slow market penetration.
How Go4Database Helped
Go4Database delivered rigorously verified and segmented email contact data tailored specifically for NovaPharm’s needs, including segmentation by pharmacy location, buyer role, and product interest. This enabled the marketing team to launch highly targeted cold email campaigns aligned with new product launches and seasonal promotions. With enriched data insights, NovaPharm was able to personalize messaging, increase relevance, and avoid wasted outreach to uninterested contacts.
Results Achieved
NovaPharm experienced an 18% growth in qualified leads sourced directly from email outreach within three months, supported by email open rates averaging 55%, significantly above pharma marketing benchmarks. Engagement was strong with click-through rates reaching 6%, reflecting heightened interest and relevance of targeted content. These targeted campaigns contributed to a 12% increase in sales revenue, while marketing efficiency improved by eliminating generic blasts and reallocating budget toward high-potential prospects. Additionally, NovaPharm successfully accelerated new product launches with faster market adoption driven by focused and personalized communication.
Conclusion
This case underscores how Go4Database’s accurate and segmented B2B contact data can revolutionize pharmaceutical outreach in a complex and regulated industry. NovaPharm’s partnership with Go4Database enabled laser-focused marketing efforts that accelerated lead generation, improved engagement rates, and drove measurable revenue growth, proving the critical role of quality data in scaling business success.
Boost Your Pharma Sales with Verified B2B Leads
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Our Vision
To become primary prospecting platform of marketing professionals worldwide. Also aim to empower prospecting skills of 1billion professionals by 2034 and reduce their chance of sales failure through Go4database AI solutions.
Our Mission
The mission of Go4Database is to make small companies & individual professionals capable in finding their right audiences & generate Active - Specific - Effortless prospects through Free access of business contacts with 2 years CRM license so that they will be able to generate a high quality-volume inquiry & revenue.
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