At Medisurge Diagnostics, the head of marketing, I used the Go4Database hospital administrator lists and the difference it made for us was huge. Their attention to detail and compliance got us even more focused with our outreach which trimmed and drove our compliance focus to an all time 34% lift in value meetings in a month. This type of prospecting has really improved our deal flow and the speed in which we create new partnerships with hospitals.
Priya Ramanathan, Head of Marketing, Medisurge Diagnostics
About Medisurge Diagnostics
Medisurge Diagnostics is a reputed advanced laboratory instruments and digital health solutions provider in the United States. It is famed among its partnered hospital networks for diagnostic accuracy and exceptional service. Its innovative, reliable, compliance-oriented products improving patient outcomes and optimizing operational efficiency of hospitals, have helped the firm built its reputation. Medisurge is a strategic partner to both community health systems and large health systems. It embraces innovative outreach doctors to center the speedy growth in healthcare technology and diagnostics.
Challenges Faced by Medisurge Diagnostics
Before 2023, the pressure and time on Medisurge to make relevant connections to hospitals were difficult and painful due to out of date and fragmented hospital databases from assorted sources Medisurge was relying on. As Medisurge’s marketing and sakes division were constantly hitting dead ends to interact with the relevant decision makers of hospitals due to time and contact restrictions, the division was not able to rapidly or properly manage the prospects on a large scale. Such operational delays resulted in the firm’s not being able to deploy their new diagnostic, high value added products to rapidly growing hospitals, losing competitive advantage in such a high value and competitive environment.
How Go4Database Helped
Go4Database provided segmented contact lists for hospital administrators, procurement leads, and department heads for all major U.S. healthcare networks with full privacy compliance. Go4Database’s sophisticated validation procedures confirmed contact relevance and recency, allowing Medisurge marketing to focus on tailored outreach. Changes in contact list attributes enhanced real-time agility in Medisurge campaigning, while reducing bounce and spam rates. Go4Database with Medisurge collaboration enhanced agility and data centricity of the entire outreach lifecycle.
Results Achieved
With the data from Go4Database. Medisure’s latest campaign recorded a 34\% increase in meeting bookings with hospital administrators, which enabled the business development team to push warm leads even further down the pipeline and close new contracts with hospitals 23\% faster than the previous periods. The increase in valuable conversations resulted in leads that were easier to sell, faster sales cycles, and an increase in marketing ROI. The increase in productivity permitted the team to focus on nurturing and closing deals instead of spending time on laborious contact searches.
Conclusion
Medisurge Diagnostics’ case embodies the value of current and segmented healthcare data for pipeline acceleration and campaign enhancement productivity and improving B2B outcomes in the hospital market. Go4Database has become integral of Medisurge's modern marketing stack, enabling Go4Database's compliant and high-impact outreach to scalable and growth-focused marketing that drives innovation in the healthcare sector.
Accelerate Your Hospital Partnerships with Verified Healthcare Leads
Experience how Medisurge Diagnostics boosted meeting bookings by 34% in just 30 days using Go4Database’s precision hospital and administrator contacts. Start your journey toward smarter prospecting and faster deal closure risk-free.
Our Vision
To become primary prospecting platform of marketing professionals worldwide. Also aim to empower prospecting skills of 1billion professionals by 2034 and reduce their chance of sales failure through Go4database AI solutions.
Our Mission
The mission of Go4Database is to make small companies & individual professionals capable in finding their right audiences & generate Active - Specific - Effortless prospects through Free access of business contacts with 2 years CRM license so that they will be able to generate a high quality-volume inquiry & revenue.
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