With Go4Database’s validated and segmented contacts, we were able to personalize our global outreach and connect directly with key decision-makers. This precision led to record attendance at our inaugural virtual plant launch expo, unlocking new opportunities across multiple regions. Go4Database proved to be a true partner in driving Cummins’ global growth.
Jennifer Rumsey, CEO, Cummins Inc.
About Cummins Inc.
Cummins Inc. is a world renowned advanced parts manufacturers of various industries including automotive and mechanical sectors. Its strategic and systematic innovations set Cummins Inc. on a path of continuous investment and growth. The company has introduced next-generation services and parts to an ever-expanding customer base. Their customer-centric approach has made them a preferred partner of large manufacturers revising production line automation.
Challenges Cummins Inc. Faced
Cummins Inc. faced the challenge of establishing genuine connections with global decision-makers as it prepared to launch new plants in emerging regions. Prior outreach efforts utilising generic lists did not provide significant engagement, which led to poor attendance at important online events and little exposure to important overseas prospects. It was almost impossible to personalise invites at scale without accurate, current data.
Cummins Inc. received carefully vetted and segmented mailing lists from Go4Database, with an emphasis on the confirmed phone numbers and emails of procurement leaders, directors, and plant managers on several continents. To ensure message relevance, industry-specific details were added to the data. By tailoring virtual expo invitations according to the recipient's region, plant size, and industry emphasis, the marketing team was able to significantly increase engagement rates and pique the genuine interest of the target demographic.
Results Achieved
Cummins Inc. used Go4Database's data to create a perfectly targeted invitation campaign that resulted in a record-breaking number of attendees for their first virtual plant launch exhibition. Strong follow-up prospects in new regions, a diversified international participant base, and greater live contact during the event were all outcomes of the individualised strategy. The campaign's success represented a major advancement in Cummins Inc.'s capacity to forge connections with the international industry and back its growth objectives.
Conclusion
The Cummins Inc. case emphasises how important accurate, verified contact information is to carrying out successful, extensive B2B outreach. In addition to helping to fill the virtual expo, Go4Database's all-encompassing assistance created a model for upcoming global campaigns. Go4Database is a vital partner for businesses looking to penetrate international markets or launch new goods since it offers targeted, high-conversion marketing.
Our Vision
To become primary prospecting platform of marketing professionals worldwide. Also aim to empower prospecting skills of 1billion professionals by 2034 and reduce their chance of sales failure through Go4database AI solutions.
Our Mission
The mission of Go4Database is to make small companies & individual professionals capable in finding their right audiences & generate Active - Specific - Effortless prospects through Free access of business contacts with 2 years CRM license so that they will be able to generate a high quality-volume inquiry & revenue.
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