"Go4Database’s expert contact validation and precise audience segmentation were instrumental in increasing our digital campaign efficiency, delivering a significant ROI while reducing acquisition costs across multiple properties. Their data-driven approach allowed us to optimize ad spend and tailor messaging to the most valuable traveler segments, maximizing bookings and revenue."
Mark Weinstein, Chief Marketing Officer, Hilton
About Hilton
Hilton is one of the world's largest and most recognized hospitality companies, operating over 8,400 hotels and nearly 1.25 million rooms worldwide under 24 unique brands. Hilton’s diverse portfolio ranges from luxury to midscale properties, serving all travel segments and demographics. The company is known for its innovative approach to guest experience, including mobile check-in, digital keys, and the Hilton Honors loyalty program, which drives customer retention and direct bookings globally.
Challenges Faced
In a highly competitive and rapidly shifting post-pandemic market, Hilton faced the challenge of optimizing paid digital marketing campaigns to maximize return on investment while reducing the cost per acquisition. They needed to strategically target travelers who were not only likely to book but also likely to stay longer and generate higher revenue. Balancing broad brand awareness with precise targeting to diverse traveler personas was critical, alongside managing multiple properties with differing local markets and guest preferences.
How Go4Database Helped
Go4Database provided Hilton with meticulously verified and segmented contact lists enriched with behavioral and demographic data. This enabled Hilton to implement highly focused remarketing and paid ad strategies across platforms such as Google, YouTube, and social media channels. Leveraging detailed audience profiles, Hilton refined campaign targeting to prioritize high-value traveler segments, optimizing bids and creative messaging to increase engagement and conversions. The data supported Hilton’s AI-powered ad strategies, allowing dynamic real-time audience adjustments for maximum impact and efficiency.
Results Achieved
Hilton’s campaigns delivered an impressive 12X return on advertising spend, significantly maximizing marketing ROI and driving substantial booking volume increases. The cost per acquisition was reduced by 43%, enabling more bookings for a lower budget investment. Enhanced demographic and behavioral targeting accuracy resulted in higher engagement metrics, with notable uplift in conversions from travelers booking longer stays. These outcomes improved overall revenue metrics and strengthened Hilton’s competitive position in major global markets.
Conclusion
Go4Database’s reliable, validated, and segmented data served as a cornerstone for Hilton’s advanced, data-centric marketing strategy. The partnership allowed Hilton to navigate a complex market landscape with precision, effectively reaching and converting key customer groups. This collaboration underscores the critical role of high-quality data in driving sustainable growth, market leadership, and enhanced guest experiences in today’s digital hospitality environment.
Maximize Hotel Bookings With Verified Hospitality Guest Leads
Discover how Hilton achieved a 12X ad ROI and reduced acquisition costs by 43% using Go4Database’s segmented, behavior-based guest and traveler contacts.
Our Vision
To become primary prospecting platform of marketing professionals worldwide. Also aim to empower prospecting skills of 1billion professionals by 2034 and reduce their chance of sales failure through Go4database AI solutions.
Our Mission
The mission of Go4Database is to make small companies & individual professionals capable in finding their right audiences & generate Active - Specific - Effortless prospects through Free access of business contacts with 2 years CRM license so that they will be able to generate a high quality-volume inquiry & revenue.
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