“Utilizing Go4Database’s segmented and verified professionals mailing list allowed us to laser-target decision-makers across business service sectors. This precision outreach dramatically enhanced lead quality and shortened our sales cycle, making every campaign dollar count.”
Sarah Mitchell, Head of Business Development, Apex Consulting
Apex Consulting is a management consulting firm specializing in business services for mid-to-large enterprises across finance, legal, IT, and marketing sectors. Founded in 2010, Apex helps clients improve operational efficiency, digital transformation, and strategic growth initiatives.
Apex struggled to consistently generate high-quality leads due to limited access to accurate contact data for business decision-makers in their target industries. Generic outreach with outdated or unverified data led to low response rates, longer sales cycles, and wasted marketing spend.
Go4Database provided Apex with a rigorously validated and segmented professionals mailing list, precisely targeting business service decision-makers by industry, job title, company size, and region. This data enriched Apex’s CRM system and enabled highly personalized email campaigns, referral outreach, and event invitations focused on prospects’ unique business needs.
Apex Consulting achieved a 22% increase in qualified leads within the first quarter of their campaign, with email open rates exceeding 52%, reflecting strong message relevance. Engagement was high, demonstrated by a 7% click-through rate. The sales cycle reduced by 18% due to better quality prospecting, while marketing costs decreased by eliminating broad, ineffective blasts and reallocating budget for focused campaigns. These improvements accelerated client acquisition, leading to a 15% boost in quarterly new business revenue.
Apex Consulting’s partnership with Go4Database showcases the vital role of accurate, segmented B2B email data in scaling marketing efforts within the business services sector. With precise targeting and validated contacts, Apex transformed its outreach approach, improved lead quality, shortened sales cycles, and achieved significant revenue growth.
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