In addition to our existing email marketing efforts, Go4Database supplied us with segmented and rigorously validated contact lists that enabled highly personalized email outreach to tutors, parents, and students. This precise targeting significantly boosted our engagement and lead conversion rates. Utilizing data-driven segmentation is crucial for scaling effective and personalized communication in the edtech space.
Erik Schuss, CMO, Allakando
Allakando is an innovative tutoring company based in Sweden, connecting thousands of tutors with students to accelerate educational and personal growth through a blend of traditional and technology-enabled tutoring.
Handling a large and diverse contact base posed challenges in maintaining personalized and relevant communication. Earlier generic, mass emailing methods resulted in low engagement rates and reduced lead generation efficiency.
Go4Database provided segmented, validated mailing lists that allowed Allakando to organize contacts by custom fields and run targeted cold email outreach campaigns. This data-driven approach empowered Allakando to move from broader messaging towards personalized email outreach, improving response rates and lead quality.
The targeted segmentation and quality data improved email deliverability, reduced spam rates, and fostered relevant touchpoints with recipients. Engagement and lead conversion rates increased substantially, demonstrating the effectiveness of personalized cold email outreach empowered by reliable data.
Go4Database’s professional and segmented contact lists were instrumental to Allakando’s success in enhancing personalized email outreach and lead generation, enabling them to build meaningful connections and sustainably grow their educational network.
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