Apollo.io Pricing 2025: Is it Worth It?

If you’re hunting for a way to find leads, clean up your data, and run your outreach without juggling ten different tools, Apollo.io probably caught your eye.

It’s popular for good reason, but before you spend a time, you really want to know if apollo pricing makes sense for you in 2025.

I’ve broken it down what you’re actually paying for, what you get, and who it works best for.

How does Apollo.io’s pricing work?

Apollo gives you a giant B2B contact database adds enrichment on top of that, and wraps it all up with outreach tools like email lists and analytics.

Think of it like one big toolbox for sales teams, recruiters, or agencies.

They split their pricing into levels, depending on how many credits you need each month and what features make sense for you.

There’s a free plan to get started, and then paid plans that grow with you as you need more data or features.

It’s a smart way to match your team’s size and budget without paying for things you’ll never touch.

That setup makes Apollo a smart fit for B2B sales teams, recruiters, agencies, and marketers who want fewer tools and less hassle.

Apollo Free Trial: What’s Included?

If you just want to try it out, Apollo's free plan is actually quite good. You will receive:

$0 per month
Part of credits for testing
Primary enrichment
Standard filters for creating lead lists
A few basic email lists

It's a good way to experience the features, see how the platform functions, and even conduct a small outreach test.

However, you will quickly run out of free credits if volume is important to you.

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Apollo Pricing Plans Explained

TL;DR

Apollo provides a range of plans with varying credits and features, including free, Basic ($49), Professional ($99), Advanced ($149), and customized Enterprise. Go4Database's straightforward, no-subscription pay-per-credit pricing may be more appropriate for you if you only occasionally need leads.

When you're prepared to go beyond free, here's how Apollo's 2025 plans compare:

The Basic Plan

$49 a month for each user (billed annually)

1,000 export credits every month
Advanced filtering
Email tracking
Simple CRM integrations
Enrichment at the beginning level

Ideal for: solo founders or smaller teams who want to keep things simple but require a little more power than the free version.

Professional Plan

$99 per user/month (billed yearly)

10,000 credits a month
A/B testing
Multi-step email lists
Call recordings
Stronger CRM integrations
Collaboration tools

Ideal for : growing teams that has several reps working leads every day and wants to save time with smarter workflows.

Advanced Plan

$149 a month for each user (billed annually)

More than 25,000 credits per month
Unlimited email lists
Personalized reporting
Priority assistance
Security configurations to adhere to stringent guidelines

Ideal for: teams that need more tracking and in-depth reports, have a larger team, or are working with sensitive data.

Enterprise Plan

Custom pricing — you’ll have to talk to Apollo’s sales team

Custom credits
Dedicated account manager
Personalized onboarding
Enterprise-grade security certifications

Ideal for: big team, a tricky process, or heavy legal requirements, this is the way to go.

Apollo Price List and Feature Comparison

Think of it like this:

Free: dip your toes in
Basic: upgrade for steady outreach
Professional: best for growing teams
Advanced: handles big b2b data and more rules
Enterprise: customized help for complex setups

Just be careful, you will incur additional fees if you exceed your credit limit, so make a plan in advance.

A more straightforward pay-per-credit arrangement, such as Go4Database, might be more convenient if you only occasionally engage in prospecting.

There is no need for a subscription or contract; you simply purchase credits as needed.That is perfect for seasonal or periodic outreach.

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Why commit to monthly fees?

You can purchase data on your own terms with Go4Database.

Explore now!

Apollo.io vs. Go4Database Pricing & Features: A Side-by-Side Comparison

Feature	Apollo.io	Go4Database
Pricing Model	Monthly subscription per user	Monthly subscriptions & one-time list cleaning options
Free Plan	Yes — free credits and basic features	Free Trial: 100 contacts/month or 1,000 list-cleaning credits
Entry Plan	Basic: $49/user/month (billed yearly)	Nano Email List: $35/month for 1,500 contacts
Mid‑Level Plan	Professional: $99/user/month	Micro Email List: $49/month for 3,000 contacts
High‑Volume Plan	Advanced: $149/user/month	Mega Email List: Custom pricing for high-volume contacts
List Cleaning	Not included in subscription	Cleaning credits: Nano ($49) for 100K, Micro ($200) for 1M contacts (one-time)
Included Contacts	1,000–25,000+ export credits/month	1,200–36,000 contacts/month depending on plan
Data Enrichment	Built-in enrichment tools	Real-time verified leads in all plans
Email Outreach Tools	Email sequences, A/B testing, tracking, etc.	None — focused purely on contact data
CRM & Integration	Integrated with popular CRMs	Export via CSV/Excel to any tool
Ideal For	Sales teams needing data + outreach in one place	Businesses needing clean, verified contact lists without outreach tools
Billing Commitment	Annual billing for paid tiers	Monthly subscriptions or one-time purchase — no long-term contracts

Is Apollo Worth the Cost? Pros and Cons

What's good?

No continual tool-hopping, everything under one roof
Many credits if you're following the correct plan
Built-in enrichment
continues to add beneficial features
Simple onboarding

What's difficult?

Higher plans can be expensive
You might be surprised by extra credits.
If you just need a basic list, go overboard.
Apollo will save you time and stress if you send a lot of emails every day.

However, Go4Database is more affordable if you only occasionally create small lead lists.

How to Choose the Right Apollo Plan for Your Business

Quick gut check:

How many people will use it?
Do you want advanced automations or just a lead list?
What CRM do you connect with?
Any data security rules to think about?

For big-volume, high-speed teams, Professional or Advanced is a good bet. But for small campaigns every so often, Go4Database is flexible and budget-friendly.

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What Do Users Think About Apollo Pricing?

A lot of users say Apollo is worth it if you really lean on all its features. They like that you get data, enrichment, and outreach in one place, without bouncing between different email finder tools.

But people do warn to watch your credits, and that bigger plans can be a bit fuzzy on pricing.

Users give Apollo high marks for getting you up and running quickly and for the support team’s help.

Conclusion

Apollo packs a lot into one place, with plans that can fit a tiny solo rep or a giant enterprise.

If you’re serious about consistent outreach, it’s worth checking out.

But if you just need data once in a while, Go4Database’s pay-as-you-go style might be simpler and cheaper.

FAQ’s

Q1. What is Apollo pricing in 2025?

Apollo pricing starts from $0 (free), with paid plans at $49, $99, $149 per user/month, plus custom enterprise options.

Q2. Does Apollo.io offer a free trial?

Yes, Apollo provides a free plan with credits and basic features to test before upgrading.

Q3. How does Apollo pricing work?

Apollo uses tiered plans with monthly credits and features scaling up by price, billed yearly.